ABOUT US
growing your brand through data.
about us
It all started back in 2016, when our founder Sarah was a student at Skidmore College, knee-deep in research about why small restaurants were struggling on social media. Spoiler alert: most didn’t have time, budget, or strategy. That research lit a fire, and LocalMarke LLC was born. Fast forward through six years in the fast lane of the auto industry, where Sarah got fluent in data, branding, and everything digital. In 2023, she relaunched as Wave Marketing Co.—a bold, modern agency built for brands that want to grow, stand out, and actually use data to build their brand. We're based in Niskayuna, NY, with clients all across Upstate New York and Florida. We’ve helped over 100 businesses get clear, scroll-stopping, conversion-driven marketing.
why work with us?
Because we’re not your average marketing agency—and we’re proud of it. At Wave Marketing Co., we blend data with a whole lot of creativity (and caffeine or bubble tea). We know the algorithms, but we also know what actually makes people stop scrolling. We’re a small team who becomes an extension of your brand—whether you're a taco truck or a luxury spa. No cookie-cutter strategies. Every strategy for our clients is different for every brand. Just results-driven marketing that feels like you. We’re fun to work with, honest to a fault, and always ready with a new idea (or a killer meme). If you're tired of agencies that talk big but ghost you by week three—come ride the Wave with our 15 minute response times to any and all client communication.
get in touch with us
Ready to stop winging it and start winning? Book your FREE one-hour consultation—no strings, no pressure, just good vibes and better marketing advice and probably a fun time!
our most popular services
website design
social media
design services
our mission
Marketing that actually works—and feels like you.
At Wave, we’re not just another marketing agency tossing buzzwords and hoping something sticks. We’re ROI-obsessed and connection-driven, with a serious love for making your brand shine.
Here’s how we roll:
• Fast AF Response Times
• Monthly Strategy Huddles (yes, snacks included)
• Data Deep Dives with Real, Tangible ROI
We treat your business like it’s our own—we want you to do well and succeed. Your success is important to us!
meet the team
sarah rinaolo
founder & owner
Sarah is a Niskayuna native and Skidmore College graduate that launched her marketing company in 2016 during her college years and revived it in April 2023. With a decade of experience in the marketing industry, she previously served as the lead digital strategist at a billion-dollar company. Sarah is responsible for sales, daily operations, and overseeing all client accounts. Her true passion lies in data analysis to determine the ROI of marketing strategies. Outside of work, she enjoys going to the gym, hiking, walking, and especially traveling.
molly perrine
account manager
Meet Molly! She is a recent graduate from Skidmore College in Saratoga Springs, studied business, international affairs, and Italian. She now lives and works remotely in Pleasantville, New York. In her free time, Molly enjoys thrift shopping, traveling, and spending time with her friends and family. Her favorite part of working at Wave is being able to express content uniquely for each business's brand. She can’t wait to work with you and grow your brand.
olivia james
graphic designer
Meet Olivia! She's been part of the Wave Marketing team since 2023, focusing on graphic design, especially branding and rebranding. She's fantastic at understanding your vision and turning it into stunning designs. Olivia studied Graphic Design in school and is pursing her Master's Degree in Fine Arts at Maryland Institute College of Art with an expected graduation in 2026.
sofia salveson
intern
Meet Sofia! She is a junior at Skidmore College in Saratoga Springs, where she studies business and management. Sofia loves skiing, rock climbing, traveling the world with her dad, and going home to the beautiful beaches of the Dominican Republic. Her favorite part of interning at Wave is learning how to develop creative strategies that help businesses stand out. She’s thrilled to contribute to your brand's success!
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