A marketing team that treats your business like our own.
Wave Marketing Co. is a women-owned, data-driven marketing agency based in Niskayuna, New York, serving the Capital Region and Sarasota, Florida. We're a small, hands-on team that blends creativity with real data to grow local businesses.
It started with a question about local restaurants.
The spark
As a Skidmore College student, Sarah researched why small restaurants struggled on social media, and that research became LocalMarke LLC.
The training ground
Six years in the auto industry taught Sarah data, branding and digital marketing at scale, including leading digital strategy for a billion-dollar company.
Wave is born
In April 2023, the business relaunched as Wave Marketing Co., based in Niskayuna, NY, with clients across Upstate New York and Sarasota, Florida.
100+ businesses
From restaurants and cafés to HVAC and retail, we've helped more than 100 businesses grow with marketing that's proven, not guessed.
Stop winging it. Start winning.
Data-driven strategy
Every decision is tied to a measurable goal for your business.
15-minute replies
Every client message gets a response within 15 minutes during business hours.
Monthly strategy meetings
We sit down with you each month to review the data and plan what's next.
Clear monthly reports
What we did, what it earned and what we're doubling down on next.
Ready to stop winging it? Your first call is free.
We let the data do the talking.
The people behind the wave.
A small team, so you always work directly with the people doing the work.
Sarah Vartanian
A Skidmore College graduate from Niskayuna, Sarah has more than a decade in marketing, including leading digital strategy at a billion-dollar company. She runs sales, daily operations and client accounts, and loves digging into data and ROI.
Chrissy Syracuse
A New York-based artist and designer with a BFA in Illustration from the University of Hartford, plus minors in Visual Communication Design and Art History. Chrissy helps brands find their visual voice.
We treat your business like it's our own. Your success is SO important to us.
Sarah Vartanian · Founder & CEO
Everything your brand needs, under one roof.
Questions, answered.
The essentials about who we are.
Wave Marketing Co. was founded by Sarah Vartanian, a Skidmore College graduate from Niskayuna, New York, with more than a decade of marketing experience, including work as lead digital strategist at a billion-dollar company.
Sarah started the business in 2016 as LocalMarke LLC while researching why small restaurants struggled on social media. After six years in the auto industry, she relaunched it as Wave Marketing Co. in April 2023.
We're based in Niskayuna, New York, in the Capital Region, and serve clients in Sarasota, Florida and across the U.S.
We're a small, women-owned team that acts as an extension of your brand. We reply to clients within 15 minutes during business hours, hold monthly strategy meetings, send clear monthly reports and build every strategy from your data, with no cookie-cutter plans.
Yes. Wave Marketing Co. is women-owned and led, with a local team and no outsourcing.
Let's grow your business together.
Book a free 30-minute consultation, or if you're busy, get an instant proposal with pricing before we meet.