Branding & design — Capital Region, NY & Sarasota, FL

Branding & logo design that makes people remember you.

Wave Marketing Co. is a branding and design agency serving New York's Capital Region, Sarasota and businesses across the U.S. We create logos, full brand identities and rebrands that help you stand out, connect with customers and grow.

★★★★★ 50+ Google reviews ✦ Designed by people, never AI
Brand design work by Wave Marketing Co., a branding agency in the Capital Region of New York and Sarasota, FL
2–3 weeksTypical logo timeline
$1,899Logo design starts at
2–3 weeksLogo design
6–8 weeksFull branding kit
NationwideClients across the U.S.
Custom branded cookie designed by Wave Marketing Co. for its own brand
01 — Tell your story

A brand is more than a logo. It's how people feel about you.

Your brand reflects who you are and how you connect with people. We start by learning your business and your audience, then shape a voice and visual style that fits. Every logo we design is built to resonate with your ideal customer, reflect your values and support your sales goals, not just look good.

We recommend refreshing your brand every few years. We practice what we preach: we refreshed our own in 2024.

By the numbers

A real designer, not a prompt. Customers can tell.

AI can spit out a logo in seconds, but it can't learn your story, your customers or your goals. Every Wave brand is designed by a real person who does.

78%

of consumers feel more favorable toward a brand when its visuals are hand-illustrated

Clutch, 2026
55%

view a brand less favorably once they can tell its creative was made by AI

Clutch, 2026
Custom brand pattern designed by Wave Marketing Co.

Every detail, on purpose.

Logos · Brand kits · Rebrands
02 — What makes us different

Design with a strategy behind it.

01

Strategy first

We dig into your business, values and audience before a single sketch.

02

Built to sell

Logos designed to generate leads and sales, not just win compliments.

03

Real meetings

An onboarding meeting to start and a launch meeting to finish, with you every step.

04

One team after launch

Your new brand rolls straight into social, your website and ads, all under one roof.

03 — Pricing

Ready to work with us?

No one-size packages. Simple, transparent pricing.

Branding & logo design

Starting at

$1,899

Every brand is designed around your business, your goals and your budget. On your consultation call, we'll recommend the right project for you and give you a clear price. Payment plans are available.

Get my custom quote →

Love your logo but know it could work harder? Ask about a branding audit with clear, actionable next steps.

Request an audit →
04 — How it works

From first meeting to launch day.

01

Onboarding meeting

We learn your story, your customers, your competitors and your goals, so the design has a clear direction.

02

Concepts & refinement

You review three logo concepts, pick a favorite and we refine it with your feedback until it feels right.

03

Launch meeting

We deliver your final files and brand assets and walk you through how to use them everywhere.

FAQs — Branding & design

Questions, answered.

What business owners ask us before starting a logo or rebrand.

Logo design starts at $1,899. Larger branding projects are priced to your business, and we'll give you a clear quote on your consultation call. Payment plans are available.

Logo design typically takes 2–3 weeks. A complete branding kit, with your logo, color palette, brand pattern, typography and brand guidelines, typically takes 6–8 weeks.

A logo is the mark that represents your business. A brand is your full identity: your logo, colors, typography, patterns, messaging and the guidelines that keep it consistent everywhere. A strong brand builds trust, sets you apart from competitors and communicates your values.

Consider a rebrand if your look feels outdated, you're trying to reach a new audience, or you blend in with competitors. We recommend refreshing your brand every few years. A rebrand can modernize your image and change how customers see you.

Every project starts with an onboarding meeting where we talk through your mission, values, customers and goals. That research guides the strategy, the visual design and the messaging, so your personality shows up in every part of the brand.

No. We're based in New York's Capital Region and Sarasota, Florida, and we work with businesses anywhere in the United States.

Get started

Book with us or get an instant custom proposal.

Book a free consultation, or if you're busy, get an instant proposal with pricing before we meet. We take on a limited number of brand projects each month.

Book a free call →