New business launch — Capital Region, NY & Sarasota, FL

New business marketing that makes your brand a household name.

Opening a new business? Wave Marketing Co. builds your brand, website and social media and plans your grand opening, so you open strong in New York's Capital Region or Sarasota, Florida. Launch packages start at $4,500 per month.

★★★★★ 50+ Google reviews ✦ Brand, website & socials, one team
New business launch and grand opening marketing by Wave Marketing Co. in the Capital Region of New York and Sarasota, FL
1–2 monthsBefore opening is the time to start
$4,500/moLaunch packages from
3 monthsLaunch partnership
1–2 monthsBefore opening to start
One teamBrand, web, social & ads
Wave Marketing Co. creating launch content for a new business
01 — Open strong

Make your first month a success.

A new business needs a strong foundation before the doors open: a memorable brand, a website that's easy to use and a social media plan that builds excitement. Our founder, Sarah Rinaolo, brings more than a decade of design and strategy experience, including work with companies generating over $1 billion in annual revenue.

From logo to grand opening, one team handles it all, so you can focus on getting ready to open.

By the numbers

You only open once. Make it count.

The right marketing partner turns a launch into momentum. A brand that looks and sounds the same everywhere earns trust faster, and one team building it all keeps it that way.

96%

increase in Google Ads revenue ($1.4M) in one year for a Wave client

Chris' Coffee
20%

more revenue, at the high end, for brands that stay consistent across every channel

Marq
Wave Marketing Co. team planning a grand opening campaign

Brand-new, already booked.

1M+Views for a new restaurant · BuonaSera
14K+Shoppers from paid social · BuonaSera
02 — What makes us different

Everything you need to launch, in one place.

01

One launch team

Your branding, website, social media and ads, built together and on the same timeline.

02

Grand opening buzz

Influencers, events and social campaigns that bring people through your doors.

03

Fast and personal

Quick responses and a hands-on team when every week before opening counts.

04

Data-driven

Every campaign is measured, so you know what's bringing in customers from day one.

03 — Pricing

Ready to open strong?

No one-size packages. Simple, transparent pricing.

New business launch

Starting at

$4,500/mo

Launch packages run for three months, covering the build-up to your opening and your first weeks in business. On your consultation call, we'll build the right plan for your launch and give you a clear monthly price.

Get my custom quote →

See how we helped a brand-new restaurant open strong.

Read the BuonaSera story →
04 — How it works

From first call to grand opening.

01

Plan the launch

Ideally one to two months before you open, we map out your brand, timeline and grand opening goals.

02

Build your brand

We create your logo and brand kit, design your website and set up your social media accounts.

03

Open & grow

We build buzz with ads, influencers and events, then keep the momentum going through your first months.

FAQs — New business marketing

Questions, answered.

What new business owners ask us before their grand opening.

Updated October 2026

Our new business launch packages start at $4,500 per month on a 3-month plan. That brings your branding, website, social media and advertising together under one team, and we'll give you a clear price on your consultation call.

Start one to two months before you open. That gives us time to build your brand and website, set up your social media and build excitement, so customers already know your name on opening day.

At minimum, a logo and brand identity, a website that's easy to use, and social media accounts with a clear content plan. Together they build recognition, attract your first customers and make you look established from day one.

We build buzz before you open with social media campaigns, influencer partnerships, paid ads and email, then drive foot traffic and online engagement during your first month.

When your branding, website, social media and ads come from one team, everything looks and sounds consistent, launches on the same timeline and is measured together. You have one point of contact instead of juggling vendors while you open.

Yes. We launch new businesses throughout New York's Capital Region, including Albany, Saratoga Springs, Troy, Schenectady, Clifton Park and Latham, and in Sarasota, Lakewood Ranch and Bradenton, Florida.

Get started

Opening soon? Let's make it big.

Book a free consultation, or if you're busy, get an instant proposal with pricing before we meet. We take on a limited number of new business launches each month, so reach out early.

Book a free call →