Website design that makes a first impression and drives sales.
Wave Marketing Co. designs and redesigns websites for businesses in New York's Capital Region, Sarasota and across the U.S. Every site is built by a marketing strategist to turn visitors into customers, starting at $2,999.
Built by a marketing strategist, not just a coder.
A beautiful site isn't enough. It has to bring in customers. Our founder, Sarah Rinaolo, leads every website with a marketing mindset, pairing great design with clear calls to action and SEO. We build on user-friendly platforms so you own your site and can update it yourself.
We work on one website at a time, so your project gets our full attention from kickoff to launch.
Your website is your first impression. Make sure it feels human.
AI website builders can spit out a page in minutes, but they can't plan how your customers shop, book or buy. Every Wave website is designed by a real person who does.
of consumers judge the quality of a company's products by the quality of its website
Kinsta, 2026trust content less once they suspect it was generated by AI
Kinsta, 2026
First impressions, by design.
A website that works as hard as you do.
Strategy first
Every page is planned to move visitors toward a call, an order or a booking.
One site at a time
A focused, VIP process with your project as our only website build.
Found on Google
SEO best practices are built in from day one, not added as an afterthought.
Yours to keep
You own your website, and we train you to update it with confidence.
Websites we've launched.
Built on the platform that fits each business, from Shopify to Squarespace.
Ready to work with us?
No one-size packages. Simple, transparent pricing.
Starting at
Every website is built around your business, your goals and your budget. On your consultation call, we'll recommend the right platform and give you a clear price. Payment plans are available.
Get my custom quote →Not ready for a new site? Ask about a website audit with clear, actionable next steps.
Request an audit →From first call to launch day.
Consultation & proposal
We learn your goals, then send a proposal with a clear scope, timeline and price.
Design & build
We design and develop your site, with regular check-ins so you can review and give feedback along the way.
Launch & training
We launch your website and train you to manage it, so you're confident on day one.
Questions, answered.
What business owners ask us before starting a new website or redesign.
Updated October 2026
Our websites start at $2,999. The final price depends on the size of your site and the features you need, and we'll give you a clear quote after your consultation. Payment plans are available.
Most websites take 4–8 weeks from kickoff to launch, and more advanced custom builds take 10–12 weeks. We typically hold your first consultation within four business days of your inquiry.
Yes. We design websites for businesses throughout New York's Capital Region, including Albany, Saratoga Springs, Troy, Schenectady, Clifton Park and Latham, and in Sarasota, Lakewood Ranch and Bradenton, Florida, as well as clients across the U.S.
We recommend the platform that fits how your business runs, including Squarespace, Shopify, Wix and Square. As a certified Squarespace Circle member, we can also offer 20% off Squarespace website plans.
Yes. We build on user-friendly platforms so you own your website and can manage it yourself. Every project ends with a launch call and training.
Every site is designed by a marketing strategist, not just a developer. We use clear calls to action, SEO best practices and performance tracking so your website turns visitors into leads and sales.
Book with us or get an instant custom proposal.
Book a free consultation, or if you're busy, get an instant proposal with pricing before we meet. We take on a limited number of website projects each month.