Facebook & Google Ads built to convert to sales.
Wave Marketing Co. manages Facebook Ads and Google Ads for businesses in New York's Capital Region and Sarasota, Florida. We design every ad in-house, track it to real sales and optimize it all month long.
Every dollar tracked to a sale.
Our founder, Sarah Rinaolo, has managed Facebook and Google advertising since 2016, including budgets of more than $100K a month. We use a sales attribution model that connects your ads directly to revenue, so you know exactly what's working.
We never set it and forget it. Your campaigns get regular check-ups all month and a full review at the end of it.
Ad design isn't decoration. It's half your results.
AI can churn out ads in seconds, but people scroll right past them, and Facebook and Google show ads with low engagement to fewer people. Every Wave ad is designed by a real person to stop the scroll.
of a brand's sales lift from advertising comes from the quality of the ad creative
Nielsenview a brand less favorably once they can tell its creative was made by AI
Clutch, 2026
Ads that pay for themselves.
Real creative. Real results.
Designed by people
Original ad creative made by our team, never churned out by AI.
Built to sell
A sales attribution model ties every campaign back to real revenue.
Always optimizing
Ad updates twice a month and a fresh ad content calendar every month.
Clear reporting
A monthly report and meeting covering clicks, conversions and return on spend.
Ready to work with us?
No one-size packages. Simple, transparent pricing.
Ad budgets starting at
That's our recommended starting ad budget for Facebook, or $500 a month for Google. Your management fee is built around your goals, and we'll give you a clear monthly price on your consultation call.
Get my custom quote →Want proof first? See how our ads grew Chris' Coffee and BuonaSera.
View case studies →From strategy call to first sale.
Strategy call
We learn your goals, your customers and your budget, then recommend Facebook, Google or both.
Build & launch
We design your ads, set up tracking and product feeds, and launch with a monthly ad content calendar.
Optimize & report
We update your ads twice a month and walk you through a clear results report every month.
Questions, answered.
What business owners ask us before starting Facebook or Google Ads.
Updated October 2026
There are two parts: your ad budget, which goes to Facebook or Google, and our management fee. We recommend starting with about $150 per month in ad spend on Facebook and at least $500 per month on Google. Your management fee is based on your goals, and we'll give you a clear monthly price on your consultation call.
Facebook Ads reach people based on their interests, behaviors and demographics, which makes them great for awareness and engagement. Google Ads reach people who are actively searching for what you sell, across Google search and the Google Display Network, which makes them great for direct sales and leads.
Yes. Every ad is designed by our team, not generated by AI. Strong, original creative is one of the biggest drivers of ad results, and ads that people engage with tend to be shown to more people at a lower cost.
Yes. We manage Facebook and Google Ads for businesses throughout New York's Capital Region, including Albany, Saratoga Springs, Troy, Schenectady, Clifton Park and Latham, and in Sarasota, Lakewood Ranch and Bradenton, Florida, as well as clients across the U.S.
We track click-through rate, cost per click, conversion rate, cost per conversion, return on ad spend and overall ROI. We review your results regularly and send a clear report every month, so you always know what your ads are earning.
No one can honestly guarantee results, since your offer, website and market all play a part. What we guarantee is best practices, constant optimization and a data-driven strategy built to get you the strongest return possible.
Book with us or get an instant custom proposal.
Book a free consultation, or if you're busy, get an instant proposal with pricing before we meet. We take on a limited number of ad clients each month.