A NYS-certified, women-owned marketing partner for state contracts.
Wave Marketing Co. is a women-owned business enterprise (WBE) certified by New York State and based in Niskayuna, in the Capital Region. We partner with marketing agencies that win government contracts and need a certified WBE subcontractor, and we contract directly with New York State agencies and authorities that need a marketing company.
Wave Marketing Co. is a New York State-certified women-owned business enterprise (WBE) offering social media, branding, design, websites, SEO, paid ads, email and reporting. Prime contractors can subcontract marketing work to us and count it toward their MWBE participation goals. New York State agencies can buy marketing services from us as a certified WBE.
Two ways to contract with us.
Need a certified WBE partner?
You won, or are bidding on, a government contract with MWBE participation goals. We become your certified women-owned subcontractor for the marketing work.
Partner with us → For NYS agencies & authoritiesLooking for a marketing company?
You need campaigns, content, design or a website, and you want to work with a New York-based, certified women-owned business.
Contract with us →Meet your MWBE goals with real marketing work.
Count toward your goals
Work subcontracted to a NYS-certified WBE can count toward your contract's MWBE participation goals.
Help with your bid
We'll give you a scope, pricing and our certification details for your MWBE utilization plan before you submit.
A real scope of work
Social media, design, content, ads, websites, SEO or reporting. We do meaningful work, not a pass-through.
On-time reporting
We send invoices and payment confirmations promptly so your utilization reports stay accurate.
Bidding on a contract with MWBE goals? Talk to us before you submit.
A subcontractor that makes you look good.
What you get
- A NYS-certified women-owned subcontractor for your marketing scope
- Scope, pricing and certification details ready for your bid
- One in-house team that learns your process and standards
- Fast, 15-minute response times during business hours
How we protect you
- We never contact your client without your permission
- Happy to sign an NDA or teaming agreement
- White-label delivery available under your agency's brand
- Clear invoices that match your contract and reporting
A certified WBE that's easy to buy from.
New York State agencies can make discretionary purchases of services from certified minority- and women-owned businesses up to $1.5 million without a formal competitive bid, under State Finance Law §163(6), as long as they document the selection and that the price is reasonable. That makes Wave a simple, fast way to get public awareness campaigns, outreach and digital marketing done.
A local, women-owned team in the Capital Region, a short drive from Albany.
Sources: NYS Office of the State Comptroller, Guide to Financial Operations XI.2.A · Governor's Office, MWBE utilization FY 2024–25
Full-service marketing, one certified team.
Campaigns & outreach
Public awareness campaigns, program launches, event promotion and paid ads on Facebook, Instagram and Google.
Social media & content
Content calendars, posting, community management, photography, video and influencer outreach.
Branding & design
Logos, brand guidelines, print materials, signage, infographics and accessible graphic design.
Websites & SEO
Website design, landing pages, search engine optimization and AI search visibility.
Email & text
Newsletters, email campaigns and text message marketing to keep audiences informed.
Reporting & analytics
Clear monthly reports that show reach, engagement and results against your goals.
From first call to signed contract.
Intro call
Tell us about the contract, the audience and the marketing work involved.
Scope & paperwork
We send a scope, pricing and our certification details for your bid, utilization plan or purchase.
Deliver & report
We do the work, report results and keep invoices clean for your records.
Our details, at a glance.
Everything a contracting officer or prime contractor needs to get started. Ask us for our full capability statement and certification letter.
- Business
- Wave Marketing Co.
- Certification
- Women-owned business enterprise (WBE), certified by New York State through Empire State Development's Division of Minority and Women's Business Development
- Owner
- Sarah Vartanian, Founder & CEO
- Location
- Niskayuna, NY (Capital Region) · also Sarasota, FL
- NAICS
- 541613 Marketing Consulting · 541810 Advertising Agencies · 541430 Graphic Design
- Services
- Social media, branding & design, websites, SEO, paid ads, email & text, photography & video, reporting
Questions, answered.
What prime contractors and New York State agencies ask before working with us.
Yes. Wave Marketing Co. is a New York State-certified women-owned business enterprise (WBE), certified through Empire State Development's Division of Minority and Women's Business Development. It is owned and led by founder Sarah Vartanian and based in Niskayuna, New York.
Yes. Prime contractors on New York State contracts with MWBE participation goals can subcontract marketing work to Wave, a certified WBE, and include that work in their MWBE utilization plan. We'll provide a scope, pricing and our certification details for your bid.
Yes. New York State agencies can make discretionary purchases of services from certified MWBEs up to $1.5 million without a formal competitive bid, under State Finance Law §163(6), as long as they document the vendor selection and the reasonableness of the price. We also respond to RFPs and other solicitations.
Public awareness campaigns, social media management, content creation, photography and video, branding and graphic design, website design, SEO, paid ads on Facebook, Instagram and Google, email and text marketing, and monthly reporting and analytics.
New York State has a 30 percent statewide utilization goal for minority- and women-owned business enterprises on state contracting. In fiscal year 2024–25, the state reported about $3.3 billion in spending with MWBEs.
Yes. We can deliver work under your agency's brand while still being listed as your certified WBE subcontractor on the contract paperwork. We never contact your client without your permission and are happy to sign an NDA.
We're based in Niskayuna, New York, in the Capital Region near Albany, with a second location in Sarasota, Florida. We work with agencies and organizations across New York State.
Certified, local and ready to work.
Bidding on a contract or looking for a marketing company? Book a free call and we'll send everything you need.