The 2 Biggest Mistakes I See Businesses Make with Social Media & Social Ads
Let’s be honest: social media is not magic. It’s powerful, yes. But it’s not a silver bullet that will save your business from poor strategy, bad targeting, or a website that hasn’t been updated since 2011. I’ve worked with dozens of businesses—big and small—and the same two mistakes keep showing up like bad pennies.
If you’ve ever thought, “We post all the time but nothing’s working,” or “We tried ads once but they didn’t do anything,”—keep reading. This is for you.
Wave Marketing: The Origin Story
Hi everyone! For those who don’t know me, I’m the owner, founder, CEO, accountant, HR department, and a whole lot more here at Wave Marketing Company. On April 28, 2025, we’ll be celebrating the 2-year anniversary of our first sale after our official relaunch from our beginning days of LocalMarke LLC (still the legal name of our company) — and I can hardly believe it.
If you told me years ago that I’d be running a successful 6-figure business, I probably wouldn’t have believed you. My first attempt (under a different name) was, frankly, a flop. But failure was part of the process. Today, I want to share the story behind Wave Marketing — not just the wins, but the lessons too — in hopes it might help someone who's starting their own business journey or someone going through the same journey.
April Instagram Trends: 5 Things You Should Try
April’s Instagram trends are all about keeping things casual, creative, and connection-focused. From behind-the-scenes content and personality-packed Reels to smarter carousel posts and spring-inspired visuals, the focus this month is on showing up authentically — not perfectly. Trend-jacking with a niche twist and using simple Story tools like polls and quizzes can also boost engagement without overcomplicating your strategy. The bottom line: keep it real, keep it light, and give your audience something worth tapping into.
Everything We Know (So Far) About Meta’s New Reels-Only App
Okay, so Meta’s been dropping breadcrumbs about a possible new Reels-only app—and we’ve been following the trail like digital detectives in platform heels.
Let’s break down what we actually know about this mysterious new Reels app (code name: Project Ray), how it could shake up your social media strategy, and whether it’s worth getting excited over—or side-eyeing.
Swipe Right on Text Marketing
In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. As businesses strive to connect with their audience in real-time, one strategy has emerged as a true game-changer – Text Marketing.
Navigating Social Media
The role of social media has become paramount. As businesses strive to establish and expand their online presence, the need for a professional touch in navigating the complex realm of social media has never been more critical.
Marketing to Gen Z
As the first true digital natives, Generation Z (Gen Z) presents a unique challenge and opportunity for marketers. Born between the mid-1990s and early 2010s, this tech-savvy generation is redefining the landscape of consumer behavior and preferences.
The Power of Instagram Reels
One of the most exciting trends to hit the scene is Instagram Reels. In this blog post, we'll explore the ins and outs of Instagram Reels and why you should incorporate them into your marketing strategy.