Hi everyone! For those who don’t know me, I’m the owner, founder, CEO, accountant, HR department, and a whole lot more here at Wave Marketing Company. On April 28, 2025, we’ll be celebrating the 2-year anniversary of our first sale after our official relaunch from our beginning days of LocalMarke LLC (still the legal name of our company) — and I can hardly believe it.

If you told me years ago that I’d be running a successful 6-figure business, I probably wouldn’t have believed you. My first attempt (under a different name) was, frankly, a flop. But failure was part of the process. Today, I want to share the story behind Wave Marketing — not just the wins, but the lessons too — in hopes it might help someone who's starting their own business journey or someone going through the same journey.

April’s Instagram trends are all about keeping things casual, creative, and connection-focused. From behind-the-scenes content and personality-packed Reels to smarter carousel posts and spring-inspired visuals, the focus this month is on showing up authentically — not perfectly. Trend-jacking with a niche twist and using simple Story tools like polls and quizzes can also boost engagement without overcomplicating your strategy. The bottom line: keep it real, keep it light, and give your audience something worth tapping into.

Okay, so Meta’s been dropping breadcrumbs about a possible new Reels-only app—and we’ve been following the trail like digital detectives in platform heels.

Let’s break down what we actually know about this mysterious new Reels app (code name: Project Ray), how it could shake up your social media strategy, and whether it’s worth getting excited over—or side-eyeing.