What to Expect When Working with a Marketing Agency
If you've never worked with a marketing agency before, it can feel a little like handing over the wheel to your business baby—and we get it. Whether you're running a small business in Albany, NY or launching a new venture in Sarasota, FL, hiring a marketing team should make your life easier, not more confusing.
Mid-Year Marketing Check-In
It's officially the middle of the year—aka the moment where your 2024 goals are either thriving… or chilling somewhere in the back of your Notes app with your abandoned New Year’s gym plan. No judgment. But now is the perfect time for a reality check.
Creating an Inclusive, Impactful Brand
When it comes to logo and brand design, we don’t believe in one-size-fits-all—and the branding project we completed for SEDRC, a WMBE (Women and Minority Business Enterprise) organization serving people with disabilities, is the perfect example of why custom branding matters.
At Wave Marketing Co., we specialize in crafting branding that not only looks great—but works hard. And when we were approached to create a complete branding kit for SEDRC’s newest branch, we knew we needed a design system that was both visually engaging and accessible.
Real Results, Real Clients
If you’ve ever wondered what actually happens when you hire a marketing agency, let’s cut the fluff and get into the real numbers. At Wave Marketing Co., we don’t just make your content look pretty—we build strategies that drive growth. From increasing website traffic to generating six figures in sales, we help small businesses grow through strategic, data-driven marketing.
Who is Wave Marketing Co. and Why Are We Different?
If you’ve been wondering who the heck we are and why we’re taking over the marketing game—first of all, welcome. Second of all, let’s talk about it.
Wave Marketing Co. is not your average marketing agency. We’re not here to just push out content and cross our fingers that it works. We’re here to change the way you think about marketing—and the results will speak for themselves. We’re a data-driven marketing company, helping businesses like yours crush it in a world that’s full of noise.
Stop Blaming Social Media—Fix Your Website First
Okay, I’m just going to say it: most business websites are a hot mess. There. I said it. Not because I enjoy roasting your digital home, but because I genuinely want your business to win. And that’s not happening if your website is confusing, clunky, or—brace yourself—designed by your cousin who “knows a little HTML.”
The 2 Biggest Mistakes I See Businesses Make with Social Media & Social Ads
Let’s be honest: social media is not magic. It’s powerful, yes. But it’s not a silver bullet that will save your business from poor strategy, bad targeting, or a website that hasn’t been updated since 2011. I’ve worked with dozens of businesses—big and small—and the same two mistakes keep showing up like bad pennies.
If you’ve ever thought, “We post all the time but nothing’s working,” or “We tried ads once but they didn’t do anything,”—keep reading. This is for you.
The Importance of Online Reputation Management for Capital Region Businesses
A positive online reputation serves as your digital business card. It's often the first impression potential customers have of your business. When consumers search for products or services in Albany, they're likely to come across reviews and ratings before making a decision. A strong online reputation not only influences their choice but also builds trust and credibility around your brand. Moreover, businesses with higher ratings and positive reviews tend to attract more customers, leading to increased revenue.
Measuring Success: Key Metrics Every Schenectady Business Should Track in Digital Marketing
Today, we're talking metrics – those magical numbers that can transform your marketing strategy from a shot in the dark to a well-aimed arrow hitting the bullseye every time. As a small marketing agency nestled in the heart of the Capital Region, we understand the unique challenges facing businesses in Schenectady. With digital marketing becoming increasingly vital for staying competitive, knowing which metrics to track can mean the difference between soaring success and sinking in obscurity.
Building a Strong Social Media Presence: Tips for Saratoga Springs Businesses
In the bustling streets and cozy corners of Saratoga Springs, businesses are the lifeblood of the community. But in today's digital age, merely having a presence isn't enough. To truly thrive, businesses must navigate the intricate pathways of social media. Fear not! With our guide tailored specifically for Saratoga Springs businesses, you'll breeze through the social media maze with ease, connecting with your audience like never before.
March Metrics Madness: Key Performance Indicators for Success
Welcome to March Metrics Madness! It's time to dive into the numbers and track your way to success. Forget the brackets, because we're talking about the key performance indicators (KPIs) that will lead your business to victory. Whether you're a data enthusiast or just getting started, get ready to elevate your game with our practical guide to tracking success this March.
Email Marketing Refresh: Strategies to Blossom in the Inbox
Spring is in the air, and just like nature, your email marketing strategy could use a little refresh. It's time to shake off the winter blues and give new life to your inbox game. Here at Wave Marketing Company, we've got the tips and tricks you need to blossom in the inbox and stand out from the crowd. So grab your coffee (or matcha, we don't judge) and let's dive into some trendy strategies to take your email marketing to the next level.
Customer-Centric Marketing: Building Relationships in a Digital World
In the bustling realm of digital marketing, it's easy to get caught up in metrics, algorithms, and trends. While these elements certainly have their place, it's crucial not to lose sight of the most valuable asset in any business: the customer. After all, behind every click, like, or purchase lies a real person with unique needs, preferences, and desires. It requires authenticity, empathy, and a genuine commitment to adding value to your customers' lives.
Beyond The Algorithms of Organic Social
In the dynamic landscape of digital marketing, organic social results stand as a testament to a brand's authenticity and resonance. For local marketing companies, harnessing the power of organic social success is not just a strategy – it's a necessity.
Swipe Right on Text Marketing
In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. As businesses strive to connect with their audience in real-time, one strategy has emerged as a true game-changer – Text Marketing.
Small Budget, Big Impact
In the saturated local markets of Troy, NY, capturing the attention of your target audience is paramount. While many businesses associate effective advertising with hefty budgets, Facebook Advertising stands as a testament to the contrary. We'll delve into the strategies that demonstrate how little money you need to spend on Facebook Ads to yield significant results for your local marketing endeavors in Troy.
Navigating Social Media
The role of social media has become paramount. As businesses strive to establish and expand their online presence, the need for a professional touch in navigating the complex realm of social media has never been more critical.
The Power of Instagram Reels
One of the most exciting trends to hit the scene is Instagram Reels. In this blog post, we'll explore the ins and outs of Instagram Reels and why you should incorporate them into your marketing strategy.