Creating an Inclusive, Impactful Brand
The SEDRC Branding Kit by Wave Marketing Co.
When it comes to logo and brand design, we don’t believe in one-size-fits-all—and the branding project we completed for SEDRC, a WMBE (Women and Minority Business Enterprise) organization serving people with disabilities, is the perfect example of why custom branding matters.
At Wave Marketing Co., we specialize in crafting branding that not only looks great—but works hard. And when we were approached to create a complete branding kit for SEDRC’s newest branch, we knew we needed a design system that was both visually engaging and accessible.
Accessibility-First Branding with Purpose
SEDRC works to empower and support individuals with disabilities, so accessibility wasn’t just a bonus—it was non-negotiable. That meant designing a brand identity that prioritized readability, high contrast, and easy-to-use visual elements across all formats.
Our designer Olivia took the lead on creating a full brand system rooted in clarity, inclusivity, and professionalism. Every detail was built around one question: How can we make this brand easy to use, easy to recognize, and accessible for all?
What’s Included in a Full Branding Kit?
For this project, SEDRC opted for a comprehensive brand kit—and here’s what that included:
Custom Logo System
A thoughtful, symbolic logo featuring individuals in a circle—representing unity and connection. We delivered multiple variations for flexibility across platforms, including color and grayscale options that maintain contrast and legibility.
Accessible Color Palette
The chosen colors were designed to meet WCAG accessibility standards, with contrast levels that support users with visual impairments while maintaining a warm, professional feel. Think: inviting without being overwhelming.
Font & Typography Guide
We selected a trio of modern, friendly fonts—Marlon Pro Bold, Metropolis Medium, and Montserrat Regular—for headers, titles, and body copy. All were chosen for maximum clarity and legibility in both print and digital formats.
Custom Brand Patterns
To round out the kit, we created brand patterns using lightened tones of their primary palette—giving them additional design tools that reflect the brand while maintaining consistency.
Why Branding Matters—Especially in the Capital Region
If you’re a business or nonprofit in Albany, Saratoga, Schenectady, Troy, or anywhere in the Capital Region of NY, your brand is often your first impression. A professionally designed branding kit doesn’t just help you look better—it helps you communicate better with your audience, build trust, and increase recognition.
Whether you're launching a new business, rebranding an existing one, or looking to meet accessibility and inclusion goals like SEDRC, our team at Wave Marketing Co. can help.
Looking for a Logo or Brand Design in Upstate NY?
We’ve helped dozens of organizations across the Capital Region create strategic, effective, and beautiful brand identities—and we’d love to do the same for you.
Let’s talk branding. Schedule a free consultation with us today to learn how a custom logo and full brand kit can transform your business.
