Holiday Marketing Starts in September
Pumpkin spice may be hitting menus, but if you’re a business owner in the Capital Region of New York or Sarasota, Florida, September isn’t just about cozy lattes. It’s the month to start planning your holiday sales and marketing strategy.
Why? Because waiting until November to figure out how you’re going to stand out during the busiest shopping season of the year is basically like showing up to Thanksgiving dinner empty-handed. Awkward, stressful, and avoidable.
Get Fall-Ready:
Summer’s winding down, iced lattes are slowly becoming pumpkin-spiced, and Q4 is creeping up faster than that first “Back to School” commercial. If you're a business owner in the Capital Region or Sarasota, FL — it's time to get real: is your marketing strategy ready for the fall rush?
If you’ve been winging it with your social media, forgetting your email list exists, or wondering why no one’s finding you on Google — this is your sign. Now’s the perfect time to get a free marketing audit. Here’s why.
Lights, Camera, Strategy
Let’s be real—creating content on the fly is cute... until it isn’t. That’s why at Wave Marketing Co., we batch content like it’s our job (because, well, it is). Whether you’re a coffee shop in Albany or a boutique in downtown Sarasota, our quarterly content shoots are designed to make your life way easier and your brand way more consistent.
Why Local SEO Still Matters in 2025
In 2025, digital marketing is more fast-paced and crowded than ever. With constant changes in algorithms, new platforms launching, and AI tools dominating headlines, it’s easy to overlook the foundation of visibility for many small businesses: local SEO.
If your business relies on foot traffic, local service areas, or potential customers searching phrases like “marketing agency near me,” then local SEO is still one of the most valuable tools in your digital marketing strategy.
5 Signs It’s Time to Hire a Marketing Team
Let’s be real for a second: marketing your business alone in 2025 is a full-time job—on top of the one you already have as a business owner. You’re probably juggling Instagram captions, Canva designs, website updates, and trying to figure out what “CTR” even means… all while running the actual business. If you're exhausted just reading that sentence—keep going.
What to Expect When Working with a Marketing Agency
If you've never worked with a marketing agency before, it can feel a little like handing over the wheel to your business baby—and we get it. Whether you're running a small business in Albany, NY or launching a new venture in Sarasota, FL, hiring a marketing team should make your life easier, not more confusing.
Mid-Year Marketing Check-In
It's officially the middle of the year—aka the moment where your 2024 goals are either thriving… or chilling somewhere in the back of your Notes app with your abandoned New Year’s gym plan. No judgment. But now is the perfect time for a reality check.
Creating an Inclusive, Impactful Brand
When it comes to logo and brand design, we don’t believe in one-size-fits-all—and the branding project we completed for SEDRC, a WMBE (Women and Minority Business Enterprise) organization serving people with disabilities, is the perfect example of why custom branding matters.
At Wave Marketing Co., we specialize in crafting branding that not only looks great—but works hard. And when we were approached to create a complete branding kit for SEDRC’s newest branch, we knew we needed a design system that was both visually engaging and accessible.
Real Results, Real Clients
If you’ve ever wondered what actually happens when you hire a marketing agency, let’s cut the fluff and get into the real numbers. At Wave Marketing Co., we don’t just make your content look pretty—we build strategies that drive growth. From increasing website traffic to generating six figures in sales, we help small businesses grow through strategic, data-driven marketing.
Who is Wave Marketing Co. and Why Are We Different?
If you’ve been wondering who the heck we are and why we’re taking over the marketing game—first of all, welcome. Second of all, let’s talk about it.
Wave Marketing Co. is not your average marketing agency. We’re not here to just push out content and cross our fingers that it works. We’re here to change the way you think about marketing—and the results will speak for themselves. We’re a data-driven marketing company, helping businesses like yours crush it in a world that’s full of noise.
Stop Blaming Social Media—Fix Your Website First
Okay, I’m just going to say it: most business websites are a hot mess. There. I said it. Not because I enjoy roasting your digital home, but because I genuinely want your business to win. And that’s not happening if your website is confusing, clunky, or—brace yourself—designed by your cousin who “knows a little HTML.”
Stop Trying to Please Everyone – Niche Marketing is the Future
In a world of oversaturated markets and endless ads, the idea of reaching everyone sounds appealing—but it’s a recipe for mediocrity. Enter niche marketing: a focused approach that connects with smaller, highly specific audiences, delivering measurable results. Here's why hyper-targeted strategies consistently outperform generic campaigns, backed by data, examples, and actionable insights.
Logo Design
A logo serves as the face of your brand, encapsulating its identity and values in a single visual mark. An effective logo can captivate potential customers, convey professionalism, and differentiate your business from competitors.
How to Refresh Your Brand for Fall
As the leaves change and the weather cools, fall presents a perfect opportunity to refresh your brand. Whether you're looking to attract new customers or re-engage existing ones, giving your brand a seasonal update can help you stand out in a crowded market.
Fall Marketing Ideas
The crisp air and pumpkin spice lattes mean one thing: Fall is here! As the leaves change, it’s time to shake up your marketing game. Whether you're looking to engage your customers or boost your brand's visibility, fall offers the perfect backdrop. Grab your hot cider, and let’s dive into some fresh fall marketing ideas.
Client Case Study: Coffee Distributor
This national coffee brand based out of the Capital Region in NY wanted to expand both nationally and locally with their commercial equipment. Their previous marketing company wasn't efficient, so they sought a new partner to eliminate waste and provide monthly data on improvements.
New Services Now Offered
Wave Marketing Co. now offers new digital marketing services for small businesses across the United States, including marketing audits, one-day consulting, branding and logo design, and NYS contract work.
The Essential Digital Marketing Services Every Business Needs, Regardless of Size
Whether you’re a small startup or a large corporation, digital marketing plays a crucial role in driving growth and success. However, with so many tools and strategies available, it can be overwhelming to determine which services are essential for your business.
A Day in the Life of a Digital Marketer: Mid-Month Edition
Welcome to Wave Marketing Company, located in the vibrant Capital Region of New York! As a digital marketer here, no two days are ever the same. Our work is dynamic and ever-changing. Today, I'll take you through a typical mid-month day in my life.
Email Marketing Strategies for a Hot Summer Engagement
As summer heats up in the Capital Region, NY, businesses are presented with unique opportunities to connect with their audience. Effective email marketing can make all the difference in engaging your customers during the sunny season. Here are the top email marketing strategies to help your business shine this summer.