What to Expect When Working with a Marketing Agency

(Capital Region & Sarasota, Florida Edition)

If you've never worked with a marketing agency before, it can feel a little like handing over the wheel to your business baby—and we get it. Whether you're running a small business in Albany, NY or launching a new venture in Sarasota, FL, hiring a marketing team should make your life easier, not more confusing.

First of All… What Does a Marketing Agency Actually Do?

Let’s clear the air: a marketing agency is not just someone who "posts on Instagram" for you (although yes, we do that too). A full-service agency builds a strategy, creates engaging content, tracks performance, and helps you grow your business with actual, measurable results.

1. Discovery Call: Where the Magic (and the Honesty) Begins

Think of this as our first date—no pressure, just a conversation. During your free consultation, we’ll chat about:

• Your current marketing efforts (what’s working, what’s not)

• Your business goals

• Your audience and brand vibe

• Your budget and timeline

Whether you're in Clifton Park, Lake George, or sipping cold brew in Siesta Key, we’ll customize your marketing roadmap based on your market, audience, and location.

2. Custom Strategy: Not Just Another Cookie-Cutter Plan

No generic templates here. Once we understand your goals, we build a plan tailored to your business—whether it’s:

• Social media management

• Website redesign

• Paid ad strategy

• Email marketing

• Branding and content creation

Our team works with brands across Upstate New York and Sarasota, FL, so we understand the hyper-local nuance your brand needs to stand out.

3. Content Creation (aka The Fun Part)

This is where your brand starts to shine. We offer quarterly content shoots (especially for restaurants and local businesses) and create:

• Reels, TikToks, and social media graphics

• Photography and video content

• Blog posts, SEO copy, and email newsletters

You’ll get fresh, consistent content without having to think “What should I post today?” ever again.

4. Execution + Management: We Do the Heavy Lifting

After the plan is approved, we hit the ground running:

• We schedule and post content

• We monitor ads and tweak for better performance

• We manage DMs, comments, and community engagement

• We track metrics and show you what’s actually working

Looking to hire a marketing team in NY or Florida that doesn’t ghost you after the contract is signed? That’s not our style.

5. Reporting & Results: No Fluff, Just Facts

You’ll get regular reports so you can actually see your return:

• Follower growth

• Engagement rates

• Website traffic

• ROI from paid campaigns

• Lead generation + conversions

And because we’re data nerds (with great taste in fonts), we explain the results in a way that makes sense to you!

So… Is It Time to Hire a Marketing Agency?

If you're tired of trying to do it all yourself, posting inconsistently, or wondering why your paid ads aren’t converting—it's time. Business owners in Albany, NY, Schenectady, Saratoga, and now Sarasota, Florida are turning to Wave Marketing Co. for strategy, support, and results that speak for themselves.

What Makes Wave Different?

• We’re not corporate. We’re real people who actually care about your business.

• We’re women-owned, client-obsessed, and personality-packed.

• We offer scalable packages to meet your goals and budget.

• We offer 15 minute responses times to our clients

• Oh—and we make the process fun.

Serving Clients in:

• Albany, NY

• Saratoga Springs

• Lake George

• Schroon Lake

• Clifton Park

• Sarasota, FL

• Bradenton, FL
  …and beyond!

Ready to Make Marketing One Less Thing on Your Plate?

Let’s make your brand the one everyone’s talking about.
Book your free discovery call today and let’s see if we’re a fit: