Chris’ Coffee
LATHAM, NEW YORK
THE OVERVIEW
This national coffee brand wanted to expand both nationally and locally with their commercial equipment in both awareness and sales.
We started by boosting brand awareness through optimized paid ads and ROI-focused strategy. Then, we cleaned up their Google Merchant feed to ensure accurate product listings. From there, we shifted to organic social and influencer marketing to drive both local and national visibility through strategic collaborations.
DELIVERABLES
INFLUENCER MARKETING // SOCIAL MEDIA MARKETING // SOCIAL MEDIA ADVERTISING // GOOGLE ADVERTISING // MONTHLY REPORTING // GOOGLE SHOPPING ADS // GOOGLE PRODUCT FEEDS
THE CHALLENGES
SALES // LOCAL & NATIONAL BRAND AWARENESS // SOCIAL MEDIA REACH/ENGAGEMENT // GOOGLE ADS
THE RESULTS
Year Over Year (1 YEAR PERIOD)
REVENUE
Google Ads: ↑ 96% ($1.4M)
Organic Shopping: ↑ 135% ($115K)
Total Website Sales: ↑ 18%
SOCIAL MEDIA
2K New Followers
10K people to the website from social
$15K in sales from social media
24 influencers contracted
200K+ views generated
INFLUENCER
Kind Words
We've had a great experience working with Wave Marketing. Sarah and Molly are responsive, knowledgeable, and consistently helpful. Their insights and recommendations have been valuable, and we've seen noticeable improvement in our numbers since partnering with them. We highly recommend their services!
MACKENZIE NACHTRIEB
OWNER, CHRIS’ COFFEE
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